Laser cutting firm’s order book returns to pre-lockdown levels

The company invested in a new Trumpf TruLaser 5030 fiber with 10kW power source in May
The company invested in a new Trumpf TruLaser 5030 fiber with 10kW power source in May

Leicestershire-based ADS Laser Cutting, which managed to remain open during the peak of the Covid-19 pandemic, has now returned to pre-lockdown levels of orders.

Starting off with two employees in 2005, the business has grown year on year to 66 employees by 2019. The start of 2020 brought a million-pound investment in the latest laser cutting technology, a new marketing campaign and the launch of a new website.

Reacting quickly to stay open in the pandemic to maintain its customers supply chain, the company adapted its way of working to incorporate social distancing and the ability to work from home.

Co-founder and director, Duncan Keates, said: “We looked at our current ways of working and how we could adapt some rules to allow for working from home, which was a big change for our company. We managed to implement changes which would normally take months in a matter of a week. Our team were great, making the transition as smooth as possible and adapting well."

“We witnessed a number of customers temporarily close, whilst demand went up for others. In the medical sector for example, we manufactured components which would go in the Nightingale hospital and ventilator parts, and given the situation offered our express service free of charge to ensure these parts were received as quickly as possible.”

As sectors which would typically thrive sharply declined due to restrictions, ADS continued to invest in marketing throughout lockdown and by identifying opportunities in new sectors, managed to keep busy during the incredibly tough period and remained open.

“I feel by reacting the way we did, altering our way of working across the whole company and with our team taking to the changes so well, kept ADS not only from closing our doors but busy throughout and currently thriving,” co-founder and director, Stephen Keates said.

ADS Laser www.adslaser.co.uk

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