UK wire manufacturer targets £1m sales in the US

The power of transatlantic relationships is helping a British wire manufacturer target £1m sales in the US.

Alloy Wire International, which produces wire in 60 different high performance alloys, is on course to hit a seven-figure order haul is the US as the company celebrates a 20-year partnership with Davidon Alloys.

The Rhode Island-based company has been AWI’s North American Headquarters since a chance encounter at Interwire Exhibition 2001, and the relationship has generated almost £10m of sales since it started, with wire manufactured in the UK used by over 1,000 customers in the US, Canada and Mexico.

Now the third-longest established international sales team, Davidon Alloys is looking to capitalise on new demand from clients supporting the automotive, aerospace, medical and oil and gas sectors keen to get back to pre COVID-19 levels.

Angus Hogarth, R&D director at Alloy Wire International, commented: “There has always been a close bond between the UK and the US, and this is definitely reflected in the way our two businesses have grown together since our Chairman Bill Graham and Davidon President Don DiNuccio met at that event all those years ago.

“We knew our quality, flexibility of batch size, two-week lead times and technical expertise would be very attractive over there, but we also knew we needed a presence on the ground that shared our values of trust, exceptional customer service and reliability.”

He continued: “Davidon Alloys Inc fitted perfectly and, over the next two decades, we have partnered together to deliver the tools and material knowledge our US team required to support more than 1,000 customers with the wire they need.”

AWI will see export sales eclipse domestic orders in 2021 and this has been driven by a strong commitment to supporting a network of over 50 handpicked sales teams covering more than 60 countries.

In addition to receiving training in materials, on-site visits and engaging with international exhibitions, the company has also developed country-specific websites. This has made a major difference in generating new enquiries and many long-term business partnerships.

Don DiNuccio, president at Davidon Alloys, added his support: “These partnerships only work for this length of time if both companies are committed to achieving a shared vision and invest in making it work. Now, when I say invest, I am not just talking about capital investments; I’m referring more importantly to dedicated time and attention.

“This is where it works really well with AWI. Over the last two decades, we have exhibited at nearly 30 industrial shows together and its UK sales and technical experts have accompanied us on more than 100 customer visits. That personal touch really makes a difference over here.”

He concluded: “So, the next challenge is to build on this platform and ensure even more manufacturers are using Alloy Wire material over the next twenty years and this is something my son David DiNuccio, Michelle Nichols, Steve Gencarella, Jose Derreza, Joseph D’Addese and their team will make happen.”

Alloy Wire International, which manufactures round, flat and profile wire for more than 5,000 customers, was founded in 1946 by John Stockdale in an old ambulance station in Old Hill in the West Midlands.

Alloy Wire International
www.alloywire.com