Autosport 2010: Presentation skills

Rose Plastic, which is a specialist packaging manufacturer with extensive experience in the motorsport sector, supplies MK packs in AP Racing's corporate blue for despatch of brakes, clutches and actuations to customers. The packaging is further enhanced with AP Racing's yellow and blue logo, which is added at the despatch stage.
Ensuring component parts arrive in tip top condition is vitally important in any industry but is essential in the motorsport sector as damaged goods can be very expensive to replace, as AP Racing's Tim Hawkes explains:

“It is important that the packaging reflects the high value of the goods they carry. Plastic packaging is robust and highly durable and each pack offers huge benefits in terms of its protection for products. Often the packaging lasts the whole lifespan of the products as customers retain it and use it to return parts for re-conditioning. We believe it adds value to the products we manufacture and enhances our market leading position within the motorsport industry.”

High quality plastic packaging offers rigidity and therefore ensures the end product arrives in good condition. As any automotive manufacturer knows, if a product arrives damaged in any way, it can mean an expensive replacement at their cost. Investment in robust plastic packaging can minimise the risk.

Craig North, UK sales and marketing manager for Rose Plastic adds: “Independent research has shown that over a third of vehicle component manufacturers are experiencing problems with conventional packaging. Plastic is the most robust and reliable packaging medium and gives manufacturers the opportunity to differentiate themselves from their competitors through the way they present their goods. Our experience with world leaders, such as AP Racing, means we can ensure that products arrive in mint condition, minimising damage and providing that essential element of reliability at the trackside.”

Rose Plastic provides a range of standard products suitable for use in the motorsport industry, including twist packs, UniBox packs and MK packs. The company has a strong environmental policy, which means all its products are fully recyclable, and provides a complete design, manufacture and supply service.

AP Racing has been supplying brake kits, clutches and accessory products to F1 and the performance car sector for over 30 years. During that time the company has been responsible for many advances in component design, which has lead to lighter, higher performance products and over 220 brake winners over the years.

Rose Plastic
Stand E235
www.rose-plastic.co.uk