Blum-Novotest launches virtual showcase

Production metrology provider Blum Novotest is going online to help boost product awareness and technical application sessions.

During the Covid-19 pandemic, the company is looking to maximise any industrial downtime by offering new and existing customers the opportunity to take part in 60 to 90-minute sessions that will give them the chance to learn about the latest products and how they can be used to save time and improve accuracy.

Blum, which delivers its solutions to some of the world’s largest aerospace primes, car manufacturers and a host of CNC machine tool suppliers, is showcasing its Digilog touch probes/laser control and roughness gauges, as well as the latest LC-Vision software to boost machining performance.

Six clients have already taken part as a way of finding out more about the Blum-Novotest portfolio.

“Whilst there’s nothing like visiting customers face-to-face and getting to the bottom of their needs, the virtual approach is certainly proving a very worthwhile exercise and is receiving significant interest from machine dealers and subcontractors,” explained David Mold, managing director of Blum-Novotest in the UK. “The online sessions give us a great opportunity to talk to and virtually demo all of our solutions, taking questions on application, installation and trailing new products that will be launched later this year.”

He continued: “The feedback has been really good and we certainly believe that virtual sessions could remain part of our marketing mix alongside more conventional face-to-face meetings.”

Premier Machine Tools (PMT), a specialist supplier of CNC machine tools and carbide cutting tools to the metal cutting sector in Ireland, has already taken advantage of the new online workshops.

Six of its staff from across all areas of the Kildare-based business completed an introductory session to the range, exploring tool setting, workpiece and Digilog touch probes, including the recently launched LC50 that promises to be 60% quicker than conventional in-machine measuring.

Dennis Ross, key account sales manager for PMT, added: “We have only just started working with Blum-Novotest on a number of potential projects in the medical sector and my initial interest was focused on its roughness surface gauge. Taking part in this virtual session gave us all a much better understanding of the complete range and we’ve already identified a number of technologies that could support our customers.”

Blum Novotest www.blum-novotest.com

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