The result completely overhauls Anca’s blog and content offerings, product pages as well as giving a smoother, more intuitive user experience. Fully responsive and multi-lingual the new site gives users a seamless transition from desktop to mobile browsing, and intelligently pulls the latest content from the new blog space for users to access quickly and easily.
Sepideh Zandieh, Anca digital marketing strategist drove the project with Kudos as the digital agency: “The website redesign was conducted from the ground up,” he affirmed. “We took it back to the drawing board and built it around what our customers and other stakeholders would expect from a website in today’s digital era. We wanted to clearly articulate our story and share our expertise as a global market leader.”
“You’ll find a modern design that incorporates a number of user-friendly features – including more use of video – designed specifically for the Anca audience and helps us to bring our brand to life online.”
The new site brings all three Anca product ranges – machines, software and automation – to a single platform. An interactive design with simple navigation means visitors can easily find product and application information, compare machines and accessories at the touch of a button, read related articles and related media, and find a tradeshow where customers can physically see the Anca technology in action.
Anca is a global company and has customers based in almost all regions around the world. The website has been launched in English, Chinese and German and over the next couple of months it will be updated with Korean, Japanese, Polish, Italian, Spanish and French.
Anca www.anca.com
