Editor’s comment for February 2024

Dave Tudor, Editorial Director of PES
Dave Tudor, Editorial Director of PES

As I write this comment, I’m reliably informed that MACH 2024 is precisely 88 days, 22 hours, 49 minutes and 32 seconds away. By the time you see this, it’ll be considerably less than that!

That may seem a long time, but for us humble magazine editors who are always working in advance, the call for editorial content starts much earlier. In fact I’ve already put a video out on LinkedIn (https://bit.ly/41YSTwp) and a raft of email communications aimed at our readers and advertisers is underway.

MACH has its historic roots firmly embedded in UK manufacturing folklore. The first incarnation of the event, the International Engineering & Machinery Exhibition, took place at Olympia in 1912. The duration of that show was more than three weeks. It ran from 4-26 October. Imagine putting the hotel bill for that in on expenses!

Since time began, PES has traditionally run three MACH themed issues and 2024 will be no different. We have March, Mid-March and the main show issue in April. The deadlines for these issues, for both advertising and editorial are listed below:

March: 2nd FebruaryMid-March: 23rd FebruaryApril: 15th March

I suspect by the time you read this, the March issue will be done and dusted, but there plenty of opportunities to get your editorial message across in the Mid-March and April issues. The April edition will have extra distribution at the show so there’s additional exposure there also.

So, all you have to do is send me your MACH related press releases as soon as possible please. Don’t worry about wordcount too much – we can take care of that – but be sure to include a high-resolution image or two to accompany the text. And it’s also absolutely fine to send in multiple press releases if you want to address specific product ranges. 

Above all, the press release(s) should tell prospective MACH visitors what they can expect to see on your stand at the show so it’s a great opportunity to shout about all that’s great and good regarding your products and services.

The markets remain somewhat turbulent, but MACH never fails to galvanise the industry and generate business so make sure you don’t miss out on getting your editorial message across in PES. Watch those editorial deadlines – they’ll be on us before we know it!

Please send your press releases to: newsdesk@pesmag.co.uk and we’ll do the rest. Looking forward to seeing you all at the NEC in Birmingham from 15-19 April.

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