Editor's comment: November 2016

A bit like choosing wallpaper, trying to get a team of people to agree on the aesthetics of a website was challenging to say the least. At best it’s an ‘agree to disagree’ scenario and at worst it really can lead to pretty heated discussions, but in our case we did manage to stay semi-civilised. We were all however quite unanimous in what functionality we wanted – the focus had to be on the reader experience.

More than six months on, I’ve really started to realise the value of offering content in a variety of formats. People consume material in many different ways and that often depends where they are at any given time. In the office, magazines are still popular; I regularly see copies of PES (and other publications) on coffee tables in company foyers and magazines are ideal for passing around to different members of staff. When out and about, mobile phones and tablets are often the weapons of choice.

As producers of said content we were mindful of the fact that readers need choice and that was a primary consideration at the design stage of the website. It would be viewed on a variety of different devices and so an adaptive design was essential. Finally, we would need someone to manage the whole thing, look after analytics and keep the content fresh so we employed Michael Tyrrell, our digital content coordinator.

So where am I going with this? Well I’m building up to a bit of unashamed trumpet blowing actually. I’m happy to report that web traffic at www.pesmedia.com has trebled in the six months it has been up and running and our digital portfolio in general is constantly evolving.

In a nutshell that means that all our news, product articles, application stories, videos and digital issues – not to mention all the commercial content – is being seen by more people than ever before. Moving forward, I hope you all continue to find the site engaging and informative.

Dave Tudor Editor