The agreement enables the business to have its company branding displayed throughout Elland Road. Appearing each matchday, BJ Stainless Fabrications engages with more than 30,000 supporters at each home game.
Formed by Lee Jackson in 2001, the business manufactures a range of products from bespoke balconies to pharmaceutical equipment. Quickly establishing a returning customer base, Mr Jackson explained how the business has continued to grow.
“Developing excellent working relationships with local companies, we were able to invest in new technology that opened new doors to a different customer base. We’ve also set up separate waterjet and powder coating businesses.
“It’s been a good 18 years of progression and we now employ 18 people. Moving to bigger premises has allowed us to expand our workforce which is good for the community.”
The Leeds United Business Club stems from a partnership between Eleven Sports Media and the Football Club. Becoming a Business Club partner enables BJ Stainless Fabrications to reach a wider audience through increased brand awareness.
The partnership sees the business displayed on both crowd and pitch-facing LED screens; whilst also featuring on StadiumTV and StatZone screens within the concourses, engaging with supporters at various points during each home game.
BJ Stainless Fabrications is also invited to exclusive partner events, which include Q&A evenings with former players, through the Leeds United Business Club. Having previously relied on word of mouth and the company website, this new platform is reaping dividends.
“Personally, I’ve established some really good contacts through the partner events,” Mr Jackson added. “Networking with like-minded local companies has been the biggest benefit.
“Also, it’s good to have the Leeds logo on your paperwork and show that you are tied with a bigger organisation. It does show that, even as a bigger company, you’re moving forward with the times; that you are embracing what’s on your doorstep and taking note of what’s around you.
“It has definitely been one of the best things I’ve done,” he concluded. “I’ve always been sceptical of branding, but this has opened my eyes to the power of what it can do. I’m sure the longer it is at the stadium and the more people see it, it will benefit us even more.”
BJ Stainless Fabrications www.bjstainlessfabrications.co.uk
Eleven Sports Media www.eleven.tv
