Filtermist establishes business in China in strategic move to support growth

Filtermist has exported its UK manufactured oil mist collectors to China for more than 20 years through Beijing-based En-Creative. Growing customer demand resulted in the appointment of a dedicated business development manager Carl Yu in 2014 and since then a number of sub-distributors have also been appointed throughout the country.

China’s booming manufacturing sector offers huge potential for Filtermist, as awareness about the importance of air quality continues to top the national agenda.

Managing director James Stansfield said: “Filtermist units are trusted by leading manufacturers around the world to effectively remove oil mist, fume and vapor from workplace air. Whilst debate in China is mainly centred around external pollution, there is also a growing awareness about the quality of internal environments – particularly amongst younger people.

“Sales of Filtermist units in China have continued to grow year on year with sales in 2016 up by a staggering 54% on 2015. This has been attributed to three key factors: increased awareness of the importance of clean air, working with a proactive distributor and our investment in additional resources focusing purely on sales in China.

He added: “Having a licensed business will enable us to build on the strong foundations already in place to ensure as many people as possible employed in China’s manufacturing industry benefit from clean working environments and air which is safe to breathe.”

Mr Stansfield visited China earlier this year where he met with Mr Yu, En-Creative and some of En-Creative’s customers who told him first hand of the growth their own businesses have seen since they began selling Filtermist oil mist collectors.

Filtermist International www.filtermist.com