First impressions stick for XYZ’s new commercial director

XYZ's new commercial director Trevor Harreld
XYZ's new commercial director Trevor Harreld

Trevor Harreld first came across XYZ Machine Tools in the mid-1990s while working as audit manager for the South West’s leading firm of Chartered Accountants, Francis Clark.

Those meetings left an impression of a business with a clear sense of drive and purpose, one that was rekindled when the opportunity arose to join XYZ as its new commercial director.

Mr Harreld has had a long career in finance. This includes working for leading chartered accountancy firms, as well as roles as finance director in the construction and support services sectors prior to setting up his own consultancy business supporting clients’ focus on strategic objectives, process efficiency and operational management.

While successful, the opportunity to be part of the XYZ success story was too good to miss, and he says the advertisement for the role of commercial director could have been written with him in mind.

“Joining such a well-established and successful business brings its own challenges so in the first 12 months I will be shadowing Keith Wilson, who retires in September, and working alongside other members of the senior management team,” Mr Harreld revealed.

“This will give me the opportunity to identify potential improvements in systems and processes to drive operational and financial performance. My role will be about evolution, not revolution, and my experience in pulling together marginal gains to deliver big results will be at the heart of my work. I think this approach fits well with an engineering company – particularly XYZ – where I feel it will complement Nigel Atherton’s enthusiasm and attention to detail.”

Mr Harreld will also bring his experience of providing the commercial input to support development into new markets and territories to bear as XYZ continues to expand into new markets and sectors.

“It is a pleasure to welcome Trevor to XYZ at what is an exciting time, with new products and opportunities and a renewed energy for developing the business driving us forward,” enthused Nigel Atherton, XYZ managing director.

“His broad experience from consultancy to hands-on business development will fit well with the management team as we continue to push for continued growth.”

XYZ Machine Tools www.xyzmachinetools.com

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