Guhring reflects on 'best MACH yet'

The glowing endorsement is the result of a number of factors: from a quantifiable perspective, lead generation at MACH 2016 was at least 20% beyond any previous show. This figure could have been even higher, as Guhring UK's national sales manager Dave Hudson enthused:

"With the exception of the inherently quieter first and last day of the show, MACH was unbelievable for Guhring. We had a constant flow of people on our stand and there was even people queuing to get on our stand. This is unprecedented for any MACH exhibition; our team couldn't take enquiries fast enough."

At MACH 2016, Guhring changed the line-up of products on its stand and this really pulled the crowds as Mr Hudson continued: "Guhring are inherently known for drilling, threading and specific milling ranges, so we changed our focus to target a new audience.

“We designed our stand to emphasise some new product lines the market wouldn't generally associate with the Guhring brand: our bespoke line of PCD tools targeted the aerospace and automotive engineers to great effect; likewise stand visitors were enthused by our new Tool Management System.”

The Guhring team was impressed with enquiries for the PCD range, the vending machines and also the toolholding lines. "As a leading manufacturer of hole making products, we also put emphasis on the toolholding systems to support our tools. Again, this strategy paid dividends with high enquiry levels for our synchro tapping heads, shrink fit toolholders, hydraulic chucks and quick-change tooling systems,” Mr Hudson stated.

With regard to its milling line, Guhring exhibited its RF100 Diver end mills, a range that was demonstrated at MACH alongside the brand new RF100 Speed. The RF100 Diver is a multi-purpose tool for drilling, ramping, slotting, roughing and finishing operations; the RF100 Speed was developed for high metal removal rates when machining steel.

Guhring www.guhring.co.uk