Jaguar Land Rover unveils new electric vehicle concept

Vector 1
Vector 1

Jaguar Land Rover has unveiled a new concept vehicle, Project Vector, its vision of an autonomous, electric, connected future for urban mobility.


This comes as the company celebrates its operations being certified as carbon neutral for the second consecutive year.

Delivered through radical innovation, the company’s ‘Destination Zero’ focus is on achieving a future of zero emissions, zero accidents and zero congestion – through its products, services and across its facilities.

As the next stage of that journey, the Project Vector concept showcases an advanced, flexible, multi-use electric vehicle that is ‘autonomy-ready’.

At the reveal, Jaguar Land Rover CEO, Sir Ralf Speth, commented: “Jaguar Land Rover understands the trends shaping modern societies. Project Vector shows Jaguar Land Rover as a leader in innovation to make our societies safer and healthier, and the environment cleaner. Through this project, we are collaborating with the brightest minds in academia, supply chain and digital services, to create connected, integrated mobility systems – the fundamental building blocks for Destination Zero.”

“Project Vector is precisely the brave and innovative leap forward needed to deliver on our mission.”

Made in the UK: Land Rover scoops four coveted awards


The compact, flexible vehicle concept measures just four metres in length and is designed for the city, packaging all its battery and drivetrain components into a flat floor, to allow a variety of uses. The interior cabin space allows seating configurations for private or shared use and even the opportunity for commercial applications, such as last mile deliveries.

Project Vector concept has been developed at the National Automotive Innovation Centre to gain the advantages of working with agility and close collaboration with academic and external partners.

It will also address the wider landscape of mobility, from how customers connect with mobility services, to the infrastructure required to enable fully integrated, autonomous vehicles in our cities.

The Jaguar I-Pace at Jaguar Land Rover's Castle Bromwich site

Tim Leverton, project director said: “The megatrends of urbanisation and digitalisation make connected urban mobility systems necessary and inevitable. Shared and private vehicles will share spaces with and be connected to public transit networks, so you can travel on demand and autonomously. That is a complex task, best achieved by working together with partners across the spectrum of vehicles, infrastructure and the digital world.

“With the technology and engineering power of Jaguar Land Rover, we can provide a unique opportunity for innovators to develop highly-functional urban mobility services, seamlessly integrated into everyday life.

“Future urban travel will be a composite of owned and shared vehicles, access to ride hailing and on-demand services as well as public transport. Our vision shows the vehicle as a flexible part of the urban mobility network that can be adapted for different purposes.”

The intention is to collaborate with Coventry City Council and the West Midlands Combined Authority to plan a mobility service from late 2021, as a living laboratory for future mobility on the streets of Coventry.

Jaguar Land Rover was certified on 31st January for the second consecutive year by the Carbon Trust, confirming business operations have met the internationally recognised PAS 2060 standard for carbon neutrality between April 2018 and March 2019 across its vehicle manufacturing assembly operations and product development sites.

Together, these sites represent 77% of Jaguar Land Rover’s global vehicle production.

Jaguar Land Rover www.jaguarlandrover.com

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