Jaguar Land Rover reports best ever July sales in US

Jaguar Land Rover (JLR) has released its July sales performance in the US: Land Rover sales were up 4% year-on-year at 6,456 units; Jaguar sales were 2,020 units, a 7% increase.

Total July sales in the US reached 8,476 units, a 5% increase from in July 2018. For the calendar year, JLR achieved 70,881 units, an increase of 5% vs. 67,655 in 2018.

These figures follow worrying first quarter results for JLR published last week that revealed a £395 million pre-tax loss, widening from the £264 million loss in the same period last year.

“We are proud to end the month with an increase in sales across both Jaguar and Land Rover,” said Joe Eberhardt, president and CEO, JLR North America. With the industry experiencing significant headwinds, we remain confident that our award-winning SUV product offering, supported by our dedicated retailer network, will continue this sales momentum.”

Land Rover sales were driven by the Range Rover lineup. The new Range Rover Evoque is up 38% with 876 units sold. The Range Rover Sport continues to be the brand’s sales leader with 1,748 units sold. The Range Rover is up 20% with 1,307 units sold.

In the US, the 2019/2020 Land Rover model line-up features six models; two within the Discovery family, and four within the Range Rover Family.

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In July, Jaguar sales were 2,020 units. The Jaguar F-Pace continued to lead the brand’s sales performance with 862 units sold. The Jaguar F-Type is up 84% for the month.

After being named the 2019 World Car of the Year award and winning the World Car Design of the Year and World Green Car titles, the Jaguar I-Pace sold 213 vehicles.

With the addition of the Jaguar E-Pace and the battery electric I-Pace, the new generation of Jaguar lineup expands to seven models for the first time in the brand’s history, while new model derivatives like the Jaguar F-Pace SVR and the XF Sportbrake Prestige have diversified the portfolio offering customers more choice.

For 2019 the Jaguar ‘Pace’ family of SUVs and crossovers has expanded since the debut of the F-Pace, the brand’s best-selling model. Last year, Jaguar introduced the E-Pace compact crossover, as well as the brand’s first-ever all-electric production car – the I-Pace, mid-size performance SUV.

In addition to the ‘Pace’ family of SUVs and crossovers, the Jaguar brand includes the F-TYPE sports car, the XE compact sport sedan, XF premium mid-size sedan, XF Sportbrake mid-size wagon and the brand’s luxury flagship – the full-size Jaguar XJ. Each model delivers segment leading driving dynamics, timeless design and the latest connected technologies.

Jaguar Land Rover www.jaguarlandrover.com