Jaguar Land Rover outpaces industry trends with UK sales growth

Jaguar Land Rover has announced an 8.4% increase in UK vehicle sales, as part of its full year sales report for April 2018 to March 2019.

Jaguar Land Rover also grew its competitive segment share from 29.47% to 33.32%, thanks to strong performances from a number of key Jaguar and Land Rover models.

For Jaguar the premium crossover E-Pace was the biggest seller, with 11,142 units in its first full year of sales, while the Discovery Sport topped Land Rover sales, with 19,569 units. Discovery Sport has been a consistently strong seller since its introduction in 2014.

Rawdon Glover, Jaguar Land Rover UK managing director, commented: “Despite the headwinds facing the automotive industry, I’m glad to see Jaguar Land Rover’s UK strategy is having the desired effect. Investment into the right products at the right time has seen us steadily grow our market share and our sales in what has been a declining market.

He added: “We're excited for what's to come, too, with the return of our iconic Land Rover Defender, sales of the updated Jaguar XE and a number of other major product actions, especially the all-new Range Rover Evoque. Our retailers and customers have already been hugely enthusiastic about this new Range Rover.”

Jaguar sales alone were up 20.2% year-on-year, for a total of 38,604 units, spearheaded not only by the E-Pace but the continued sales success of F-Pace and the European Car of the Year, the I-Pace. Jaguar’s first all-electric model has sold 1,760 units, despite being on sale for just over six months. During a hugely successful period for I-Pace, it was named Sunday Times Car of the Year, UK Car of the Year, Top Gear EV of the Year, Stuff’s Best Car, T3’s Best Car and Pocket-lint’s Best Car.

Land Rover sales were up 3.5% year-on-year, rising from 76,851 to 79,504 units. The all-new Range Rover Evoque, on sale from 1^st March, established extremely strong sales figures in its first month alone, with 2,158 units sold. The all-new car looks set to reprise its status as one of Land Rover’s most popular models. Jaguar Land Rover also recently won a significant case in the Chinese courts against Landwind, the company that produced a copy of the Range Rover Evoque.

Jaguar Land Rover www.jaguarlandrover.com