Marketing initiative to be launched at Northern Manufacturing show

Great British Marketing, an initiative to support and share best marketing advice across the northern manufacturing industry is being formally launched at the Northern Manufacturing & Electronics Show.

Delivered by FIG, an award-winning B2B marketing and communications agency that specialises in helping manufacturing businesses grow, Great British Marketing is offering expert advice at the show with its free marketing publications.

FIG’s managing director, Helen Duncan explained: “While the national press has been reporting on how well the sector is performing - with Markit CIPS UK recently reporting that the UK manufacturing sector had recorded its fastest growth for three years - they have also included notes of caution about the degree to which this growth can be sustained against a backdrop of Brexit, political uncertainty and market volatility.

“For over 15 years, FIG has been working with North West manufacturers to help them to achieve their business goals, whatever the economic climate. In 2017, the threats to the manufacturing sector are many, but so too are the opportunities, and we felt the time was right to do our bit to help manufacturing companies across the North West and East Midlands not only to survive the volatile climate, but to thrive.”

Attendees at the Northern Manufacturing & Electronics Show, which is being held at Event City, Manchester on September 27^th-28^th, can visit Great British Marketing at Stand D27 for a free publication ‘Your Guide to Lean Marketing’ which offers manufacturers some fundamental marketing advice, such as establishing clear marketing objectives, identifying the necessary resources and planning to achieve those goals, along with the latest social media trends and top tips for the manufacturing sector when using LinkedIn.

Ms Duncan continued: “Through thick and thin, we’ve supported manufacturing clients such as world leading Temperature Electronics Ltd (TEL) laboratory equipment firm, packaging company Glossop Cartons and Matlock’s intelligent transport system solution creator, Bartco UK, enabling them not only to grow their businesses, but to increase market share, break into new overseas markets and win awards.

FIG is a B2B specialist agency, providing in-house creative, digital and PR solutions for its clients across a wide range of B2B sectors, including manufacturing, food and drink, transport, industry and technology.

For more information about Great British Marketing visit www.fig.agency/great-british-marketing