The new three minute video filmed before the outbreak of Covid-19 pandemic provides insight on what’s important to the organisation – providing a safe and friendly work environment, giving good customer service and offering specific technical applications support.
It also shows how the company encourages training for staff including apprenticeships, all with the ultimate objective of providing optimum solutions according to customer needs.
Noora Kauppi, marketing manager, explained: “We recognise that social media and video marketing is vital to our communication strategy to promote our products and help educate and inform our customers. Following the recent launch of a new website and striving to keep our social media updates regular, videos fit in perfectly with the modernised brand for Master Abrasives.”
Viewers see Master Abrasives premises as managing director Paul Batson talks about the company and its philosophy. The customer service team is shown working hard at “listening to [their] customers and making sure that they are getting the best solution”. Mr Batson emphasises their aim is to provide complete solutions for customers, “whether they’ve got a problem and they come to us or if it’s an existing application that we look at to try and improve to give them cost savings.”
Other facilities in the video include the demonstration room where members of the applications engineering team are shown utilising the measuring equipment as they analyse a precision dressing disc. Then, alongside footage of abrasives, tool services and their machinery in action, Mr Batson describes how the product offering is divided into three main categories: abrasive consumables, new tools and tool servicing and machinery and equipment.
Andy Wright, sales and business development manager explains how a wide product portfolio allows the company to appeal to a “diverse customer base with a wide range of applications… from deburring or finishing turbine blades to precision grinding of gears or automotive products, all the way through to superfinishing of components for the bearing and medical industry.”
In the video, viewers will see customer service manager Andrew Davidson working with his team as he describes the strong relationships Master Abrasives has developed with its customers. Mr Davidson relates how many companies have been customers “for years and even decades”.
Viewers will also get a glimpse of Master Abrasives apprentices as Carl Lewington, operations manager explains their roles. Lee is working in the tool services department to “learn how to repair tools and electrical elements”, whilst manufacturing apprentice James has learnt “all the aspects of manufacturing”, including the coated belts facility which he shows in action.
Master Abrasives www.master-abrasives.co.uk
