New Mini Electric unveiled at Oxford assembly plant

After 15,000 potential customers already expressed an interest in the car, the official order books are opened today. Manufacturing will begin in late 2019, with first deliveries in the spring of 2020 and exports headed around the world.

“We are entering an era in which electric cars will become a normal choice for our customers. The MINI Electric will kick off our new model offensive for fully electric vehicles,” said Oliver Zipse, the BMW board member in charge of production. “By 2023, two years ahead of schedule, we will have 25 electrified models on the market. More than half of them will be fully electric”.

The Mini Electric will be fully integrated into the production process at Oxford, running down the same lines as all the conventional models.

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“This plant builds 1000 cars per day, with a new Mini coming off the line every 67 seconds, so the integration gives excellent production flexibility and allows supplies of the new model to be adjusted according to demand,” explained Plant Oxford managing director, Peter Weber.

Instantly recognisable as a three-door Mini Hatch, the Mini Electric blends the timeless appeal of the design and go-kart handling with the latest in cutting-edge, zero-emissions powertrain technology and in-car connectivity. It drives just as a Mini should with performance close to that of the hot hatch MINI Cooper S, accelerating from zero to 62 mph in 7.3 seconds.

Many customers are expected to lease the new car and rates will start below £300 per month. The on-the-road list price is from £24,400 after the government’s Plug-In Car Grant has been applied.

Research published today by What Car? magazine and showed more than 1.5 million UK households that are suited to running an electric car are not yet doing so. They have off street parking to allow easy at-home recharging and more than one car in the household, one of which never does more than 100 miles in a day. Mini’s own data shows that the average distance driven each day is 26 miles.

Secretary of State for Business, Greg Clark, commented on the news: “Our automotive industry has long been a source of national pride, and the unique collaboration between Government and industry through our Industrial Strategy has helped put the UK at the forefront of the design and manufacture of zero emission vehicles with one in five electric cars in Europe now built in the UK.

“The production of the electric MINI in the UK will play a key role in accelerating the adoption of cleaner, greener vehicles and I am delighted this modern British icon will be manufactured in Oxford”

Mini www.mini.co.uk