Mitsubishi Materials returns for successful MACH

The Japanese cutting tool specialist offered an exclusive 'MACH only' deal that provided show visitors an opportunity to try out the new Miracle Sigma series with a discount offer. The series is a range of tools that uses the latest PVD technology and combines this coating with geometry innovations.

The offer included the AJX and APX series of 16, 20, 25 and 32mm diameter indexable insert end mills and the ASX400 and ASX445 series of 50, 63 and 80mm diameter face mills with a pack of corresponding inserts. The result of this offer was the sale of over 60 milling sets to new customers with existing clients also taking advantage of the promotion.

Mitsubishi Materials UK general manager Tom Jones said: "We had well over 600 visitors on our stand through the week and this yielded a huge amount of high quality leads for our sales team.

“However MACH was not all about winning new business but also catering for existing customers. For the existing clients and distributors, we sent-out exclusive MACH vouchers in the build-up to the show. This exclusive offer was hugely successful among customers whilst it also incentivised distributors."

Mitsubishi Materials www.mitsubishicarbide.com