New operations director at Ace Forming forms ambitious sales target

Ace Forming (Action L)
Ace Forming (Action L)

A new operations director and a strategic investment drive is planning to help Ace Forming hit a £1 million sales target within two years.

A new operations director and a strategic investment drive are expected to help Ace Forming hit a £1 million sales target within two years.

The company, which is a critical partner in the development of formed precision metal components, has enjoyed a strong start to 2017 after securing new contracts to supply busbars for automotive and a range of innovative parts for the medical sector.

It is looking to capitalise on this growth by appointing experienced engineer David Merchant to the senior management team and acquiring a new wiring machine and bead blaster to support an increase in prototyping and low volume production.

The business, which was originally set up to produce parts for sister company Advanced Chemical Etching in Telford, is now on course to increase turnover to £750,000 this year, followed by £1 million by the end of 2019.

Mr Merchant said: “This is a fantastic time to be joining Ace Forming and I’m keen to use my experience to help drive new sales, introduce new processes and look at how we can take our reputation for solving complex manufacturing issues into new markets.

“We have a lot of capabilities at our factory in Kingswinford, including our own toolroom, CNC machining and turning, miniature spot welding, mechanical assembly, soldering and a dedicated wire looming facility. I’ve also got a wish list of new equipment I’m looking to introduce over the course of the next twelve months.”

As part of the expansion, Ace Forming is set to work even closer with Advanced Chemical Etching after receiving significant interest from customers for complex etched and formed parts.

The two management teams have explored ways they can market this one-stop solution more effectively and now have multi-disciplinary project teams in place to liaise with clients on initial development work and then how they can move it into small and medium volume production.

Ace Forming www.ace-forming.co.uk

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Ace Forming

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