Norton Motorcycles comes home to the West Midlands

NortonFactory961-1054
NortonFactory961-1054

The Norton Motorcycle Co Ltd has announced that the company is moving to a new headquarters.

The state-of-the-art production site located in Solihull, West Midlands, will open following a multi-million pound investment by Norton’s Indian parent company, TVS Motor Company. It will be the most advanced manufacturing facility in the 122-year-old motorcycle brand’s history.

The premises will be the central hub for all of Norton operations, providing a permanent base for all staff. The new headquarters will be home to design, engineering, purchasing, sales, marketing, and support teams as well as the skilled production team that is resuming manufacture of motorcycles. Some of the specialist tooling and equipment previously used by Norton has been carried over to the new site, but the new headquarters is benefiting from substantial new investment.

 

 

Norton will resume production of the Commando Classic model at the Solihull site, building a limited quality to honour customers that had ordered and paid for a deposit on these bikes. Production of the V4SS will commence soon and the full opening of the facility is expected in Q1 2021.

Sudarshan Venu, joint managing director of TVS Motors, said: “The opening of the new headquarters represents a significant step forward for Norton Motorcycles, laying the foundations for Norton’s long-term future, creating products to the world class standards our customers expect. 2020 has been a tough year for everyone but we are excited to be moving into our new home and we are delighted this has been created by the Norton and TVS teams in just nine months.”

Andy Street, Mayor of the West Midlands, added: “The arrival of Norton’s global headquarters to Solihull is a real vote of confidence in our region as we look to recover from the pandemic. It’s testament to the strides the West Midlands has taken forward in recent years that Norton has chosen to come home after more than a decade based outside the region.

“This investment not only re-establishes our historic partnership with Norton, but will set a world-class benchmark for exceptional motorcycle manufacturing at the heart of our region, creating hundreds of jobs in the process at what is an incredibly challenging time economically.

 

 

“This investment also represents the start of an important partnership between the West Midlands and TVS Motors. With Tata-owned JLR also based in the region, the West Midlands has a good relationship with India that we are constantly looking to improve through the West Midlands India Partnership.”

The Norton Motorcycle Co Ltd was acquired by TVS in April 2020. TVS is committed to ensuring the long-term of Norton as a self-sufficient brand, true to its core values and heritage.

Norton Motorcycles www.nortonmotorcycles.com

 

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