Regroup and restructure

In a recent announcement by Electrox, Paul Mincher has been appointed as general manager of the 600 Group owned company.

In a recent announcement by developer and manufacturer of laser marking systems, Electrox, Paul Mincher has been appointed as general manager of the 600 Group owned company.

Mr Mincher has been with the company for over 15 years and has been instrumental in managing the changes brought about by the 600 Group's restructuring.

He commented: “Electrox like many businesses has not been unaffected by the ongoing economic turmoil, but the changes we have made internally have helped us to improve our efficiencies and customer service, providing us with a solid foundation from which to move forward and grow. We are beginning to see order levels return to a more normal level, with increased enquiries and order visibility.”

Some of the changes include the creation of a dedicated technical support group who oversee projects from concept to delivery, providing training for the end user as well as ongoing aftersales and technical support.

The sales teams have also been strengthened with the appointment of Peter Ramsden as sales director, leading a more co-ordinated sales approach focussed on identifying new markets and applications.

“We now have very good market coverage based on an extensive network of competent and successful distributors in Europe and Asia and our own direct sales offices in UK, France and USA,” he explained. “Our product range is now more competitive than ever before and I am confident that we will see substantial business growth when the global economy starts to recover.”

David Norman, chief executive of 600 Group added: “Electrox forms an important part of the 600 Group as we go forward. It has exciting prospects as there is a global requirement for the marking, identification and traceability of almost everything from circuit boards to medical devices and packaging. Electrox is, I believe, in a better position now than it has ever been to exploit the market potential for laser marking.”

Electrox
www.electrox.co.uk
 

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