Walter restructures external teams amid sales surge

Business growth at Walter GB has led the cutting tool manufacturer to restructure its external teams to support the surge in sales.

The restructure at the Bromsgrove-based company has now seen three new field sales engineers employed to strengthen the existing sales structure and deliver enhanced customer service and support as the company continues its growth.

The three new field sales engineers, John Rutherford, Ian Hill and John Hawkins have been appointed to further develop sales and customer support.

Mr Rutherford has been appointed to support customers in the North West area that is witnessing an unprecedented surge in sales for Walter. With more than 20 years in the industry, Mr Rutherford spent almost 10 years working for a well-known UK cutting tool distributor. He then moved to a leading cutting tool manufacturer, continuing in a similar field sales role as before. Mr Rutherford will be tasked with supporting existing Walter customers and also targeting new business opportunities.

The M1 corridor and motorsport valley around Oxfordshire and Northamptonshire is another region that is witnessing significant growth for Walter. To support this, Mr Hill has been appointed to work with existing customers that are increasing their demand for Walter products whilst also targeting new business opportunities in the area. Based in Nuneaton, Mr Hill is ideally positioned to work with engineers in this rapidly expanding area. His career has progressed naturally through manual to 5-axis machining, CAM programming and product design with a string of leading subcontract manufacturers in the F1, automotive, offshore and power generation sectors.

To bolster growth in the South East Midlands and East Anglia regions, Mr Hawkins has also joined the company. He started his engineering career more than 25 years ago as an apprentice machinist and has since worked as an applications engineer, sales and application engineer, regional business manager and UK sales manager with several prestigious cutting tool, machine tool and subcontract manufacturing businesses.

Commenting upon the appointments at Walter, managing director Ashley Battison said: “As Walter increasingly demonstrates its industry-leading innovations, we’ve needed to restructure our business model to support customers as they grow and explore innovative new methods of manufacturing.

“With three vastly experienced engineers joining our team, we are demonstrating both our service, support and commitment to existing customers as well as our ambitions for continued business growth.”

Walter GB
www.walter-tools.com