What’s in a name?

The new name reflects the driving force behind the company's product design philosophy of ‘Innovative Metrology' and builds on its brand recognition in both domestic and global markets, whilst the change of company structure to an LLP will provide the flexibility that the company needs to manage continued growth in the future.

Discussing the reasons for the name change, company sales director, Gavin Bailey explained: "Through their positive experience of using our products, our existing customers already associate the Aberlink brand with advanced, easy-to-use measuring machines and measurement software. Our name change to the more descriptive Aberlink Innovative Metrology LLP will enable all potential customers to instantly understand the ethos of our company and products.”

The name change is applicable to all product ranges. These include CMMs, vision measurement systems, measurement software and retrofits and upgrades.

Aberlink
www.aberlink.co.uk