XYZ makes key sales appointment

The prime focus for his machine tool sales experience will be on the recently introduced XYZ UMC-5X gantry-style 5-axis machining centre and other premium products as they are added to the XYZ range.

Mr Cherry’s background includes 10 years’ shopfloor experience, including his apprenticeship, backed up by 29 years in sales; 25 of which were in the machine tool industry working for leading industry names selling their high-end, high-performance machines.

“My time on the shopfloor, followed by four years in cutting tool sales gave me the knowledge to make the progression to machine tool sales, where I developed into a specialist in the sales of premium, multi-axis, precision machines. The opportunity to join XYZ at this exciting time in its development as it too moves further into the premium sector with the UMC-5X is one that I’m relishing, and one that I see as being very successful, as the XYZ product range continues to expand,” said Mr Cherry.

He will work in conjunction with XYZ’s existing team of area sales managers across the UK to develop sales of the UMC-5X. This is already seeing results as installations have already taken place. It is expected that further sales will be announced in the coming weeks, with significant enquiries in the pipeline.

Nigel Atherton, managing director, XYZ Machine Tools, said: “We welcome Graham to the company and we are confident that his expertise in the multi-axis, high-technology, machine environment will be a major advantage to XYZ and our customers as we pursue our move into 5-axis machine sales with the UMC-5X.

“We recognise that this move means a fresh approach to sales and the combination of our existing sales team and Graham’s added experience will deliver the market approach that we need.”

XYZ Machine Tools www.xyzmachinetools.com