Bespoke production solutions are key to expansion of sales territories

Due to unprecedented growth in sales of Cincom sliding-head and Miyano fixed-head turning centres, which has doubled Citizen Machinery UK's turnover since 2016, the company has decided to increase the number of its area sales managers from five to six in order to maintain the high level of customer support for which the supplier is renowned.

Consequently, two promotions have been made within the existing business. Simon Fitzpatrick will serve Ireland, Scotland and territories in the north of England, while James Taylor will look after the south-west. Both have excellent technical expertise and product knowledge gained in applications.

At the same time, Tony Nolloth has been appointed UK & Ireland sales manager to coordinate full-time the activities of all sales territories. He is well placed to fulfil his new role, having previously been responsible for sales in the south-west and having gained a wealth of knowledge and experience of the company and its products since joining in 1989.

Edward James, managing director of Citizen Machinery commented: "Our success over recent years has been largely down the introduction of the proprietary LFV (low frequency vibration) chip breaking function in the control system of our Cincom lathes, coupled with robust mechanical enhancements, which are now also available on selected Miyano models."

"In the last five years since the technology was launched, we have sold 600 machines to bring the installed base of our lathes in the UK and Ireland to approximately 5,000. Last year we achieved our second best turnover and even during the height of the pandemic in 2020 we hit 82% of our sales target.

"Another pillar in achieving this outstanding performance has been a dramatic increase in deliveries of our fixed-head lathes, the range of which has expanded considerably. A decade ago Miyano products accounted for just 10% of turnover whereas today they make up almost half of sales."

An important facet of the supplier's business central to its success is that its engineers are always available to provide advice, ensuring that customers receive exactly the right production solutions for their applications.

To this end, the company inaugurated a solutions centre at its Bushey headquarters in early 2021 to design and assemble customised production cells. The service encompasses full applications engineering support including programs, tooling, additional functions such as cleaning and packaging, and comprehensive machining trials prior to acceptance, delivery, commissioning and training. Solutions can be either standalone or integrated into larger manufacturing plant.

Citizen Machinery UK
www.citizenmachinery.co.uk