DP Technology launches redesigned Esprit CAM website

DP Technology, maker of the Esprit CAM system, has announced the launch of a redesigned website for its flagship product.


Completed in-house by DP Technology’s Camarillo-based marketing team, the new website is expected to bring big benefits including improved navigation, faster page load times and updated content.

“Our previous website served us well, but we’re always searching for ways to improve both in design and user experience,” commented Kori Sato, director of marketing at DP Technology. “We’re a modern company with a high-tech product so it’s critical that our website reflect these attributes.”

The team incorporated today’s best practices for SEO, design, and user experience (UX) to create an experience that looks sharp and functions at today’s standards.

Ms Sato added: “Even though we specialise in demanding machining applications, we’re also approachable and personable, and we value connections. Our website is often the first point of contact with a potential customer, which makes it a perfect opportunity to communicate our brand personality.”

The new website also features custom translations in three languages with plans to add seven additional languages by the end of 2019.

In addition to improving the way visitors interact with the website, DP Technology hopes the updated design will improve search engine performance, bolstering its reputation as a leader in CAM software.

Esprit is a CAM system for CNC programming, optimisation and simulation, supporting the entire manufacturing process. The system has factory-certified post processors delivering machine-optimised G-code and automation solutions.

DP Technology is a leading developer and supplier of CAM software. Esprit, DP Technology's flagship product, is a powerful, high-performance, full-spectrum programming system for milling, turning, wire EDM, multi-tasking machine tools and metal additive manufacturing.

Esprit www.espritcam.com

Company

DP Technology

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