Fluency and Easyfairs sign Advanced Engineering Show deal

The Fluency Business Group and Easyfairs have signed an agreement to incorporate Fluency’s Advanced Materials Events into Easyfairs' Advanced Engineering Show held at the NEC, Birmingham.

The next edition, featuring the Advanced Materials Events, will take place 1-2 November 2023.

Under this new agreement, Fluency's Advanced Materials Events will be rebranded as AMT Events, which will include its ConstructionAM, MarineAM, MedicalAM, MotorsportAM, SpaceAM, and SportAM events.

A key aspect of the agreement is the establishment of the AMT (Advanced Materials and Technologies) forum, which will be located on the Advanced Engineering Exhibition show floor. Supported by Fluency, this forum will provide a platform for industry leaders, innovators, and experts to connect, share knowledge, and discuss the latest trends and advancements in the advanced materials and technologies sectors.

Fluency extends an invitation to the Advanced Materials Events community, encouraging them to join and participate in the upcoming Advanced Engineering exhibition. As part of the agreement, Fluency has committed to delivering two days of engaging content for the AMT Stage, ensuring that attendees will have access to insightful presentations, panel discussions, and interactive sessions featuring renowned industry figures.

Gemma Hardy, managing director at Fluency, commented: “This strategic partnership will provide an unrivalled platform for professionals to explore the cutting-edge developments in advanced materials and technologies. We look forward to welcoming the entire Advanced Materials Events community to Advanced Engineering 2023 and creating a truly exceptional experience."

Simon Farnfield, event director, Easyfairs, the organiser of Advanced Engineering, added: “Hosting the AMT Forum is exactly what makes Advanced Engineering a unique place for engineering and manufacturing professionals to learn from their peers in other industry sectors. It is why year on year the UK’s leading OEMs and Tier 1 such as Jaguar Land Rover, Nissan, Mclaren, Airbus, Ford, Rolls Royce, Red Bull Racing, Siemens and Sunseeker attend to source and hear about the latest products and innovations.

“The recent rebrand and the new incorporation of the AMT events is sure to enhance to opportunities for visitors and exhibitors alike at Advanced Engineering this year and moving forward."

The collaborative efforts of Fluency and Easyfairs hope to facilitate greater networking opportunities, foster knowledge exchange, and fuel advancements in the advanced materials and technologies sector.

This year’s show will remove the previous show zones from its exhibition floor and introduce a main stage.

Advanced Engineering
www.advancedengineeringuk.com

Fluency Business Group
www.fluency-group.com