Significant investment in a custom-built production line is helping a leading wire manufacturer gain new orders.
Alloy Wire International (AWI), which employs 28 people across its two factories in the UK, has spent more than £150,000 on a host of new machinery that gives its customers access to wider and thinner or bigger cross-section profiles (up to 100mm2) in more than 60 different alloys.
The decision comes after a major customer research exercise and is already proving a successful decision, with more than £125,000 of new orders already secured for the increased range.
Angus Hogarth, sales director at AWI, said: “We are continually talking to our clients and finding out what would make their lives easier. One of the main points they kept coming back on was being able to buy flat and shaped profiles in a wider variety of sizes, especially in bigger profiles. We listened and decided to commission a bespoke machine that could deliver just that and we’re already seeing significant orders placed that we would not have won before.”
He added: “Customers also like the fact they can order in small quantities (starting from 10m) and that delivery is within four weeks to any part of the world.”
AWI makes round, flat, shaped profile and electrical resistance wires in a range of material, with more than 60 currently available to choose from and growing.
Alloy Wire International www.alloywire.com
