New partnership comes into focus

Starrett Precision Optical has confirmed the appointment of Optimax Imaging, Inspection and Measurement as its sole UK agent for sales and support of optical profile projectors and video measuring systems, including all parts, service and calibration activity.

Optimax has been the sole UK agent for new Starrett optical products for the last 18 months. The recent addition of the spares, service and calibration function provides a one stop shop for Starrett customers, whilst retaining high standards in all areas of technical advice and support.

Based in the Midlands, Optimax is well placed to reach all customers nationwide. With a purpose built 1,500ft² showroom and training facility, customers can view the latest optical projectors and CNC video measuring systems. This now mirrors all other global markets for Starrett, who wish to concentrate direct staff efforts on manufacturing and product development – using specialist appointed agents to deliver local end user sales and support.

Brian McLay, operations manager for Starrett Precision Optical said: “Optimax are well known as specialists in the non-contact measurement field and they have done a really good job for Starrett, selling our range of optical projectors and video measuring systems. Given their central location and our existing relationship with the company, it made sound business sense to appoint them to also handle spares, service and calibration work.”

This change in relationship is well timed. Currently Starrett is launching a redesigned range of optical projectors to the market. Featuring the same exacting build standards that have been the foundation of the Starrett range for more than 40 years, the new machines feature redesigned hoods, a choice of either the Quadra Chek or new M2 touchscreen readouts and a new colour scheme.

Starrett
www.starrett-precision.co.uk
www.optimaxonline.com