Video content has played a key role at MACH this year, alongside the use of social media platforms considerably increasing in the two years since the last exhibition.
PES kept the industry up-to-date with short videos posted to its LinkedIn and Twitter pages, which gave exhibitors exactly one minute to explain their latest products or business developments – in essence giving the audience a top-level understanding of what each exhibitor is focusing on at the show. This helped the visitors to MACH 2018 quickly understand what to expect when visiting company stands.
Below are compilations of some of the videos.
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