Rolls-Royce Motor Cars hits highest annual sales in 115-year history

Reflecting on the company’s performance for the year, Torsten Müller-Ötvös, CEO, Rolls-Royce Motor Cars, said: “2018 was a most successful, record-breaking year for Rolls-Royce. We have seen growth in all our regions around the world. At Rolls-Royce we are deeply focused on each and every one of our customers and are delivering on their demanding expectations. The Home of Rolls-Royce at Goodwood is acknowledged and celebrated as a global centre of luxury manufacturing excellence, where our skilled, dedicated team create the world’s finest, most sought-after luxury products. We set a formidable mark in 2018: I am confident it will prove the spur to even greater success in 2019.”

The Americas remained the company’s largest market in 2018. Sales also grew across all regions during the year with buoyant customer demand across the model range. Phantom was a major growth driver, flanked by the very contemporary and seductive Wraith and Dawn models.

To meet growing worldwide demand for its products, Rolls-Royce Motor Cars employed 200 new associates, mainly in skilled manufacturing roles, during 2018. These new appointments mean the total workforce at the Home of Rolls-Royce now exceeds 2,000 people for the first time since the plant opened in 2003.

The year also saw a record intake of 23 new entrants to the company’s highly successful Apprenticeship Programme. Since its launch in 2006, more than 100 candidates have completed the remarkable transition from total beginner to confident, highly-skilled specialist: most are still with the company, many in senior technical and supervisory roles.

The single-line manufacturing system at Goodwood, installed in 2017, proved completely successful in its first full year of operations. This year saw further refinements to manufacturing facilities, equipment and processes to maximise efficiency and ensure the highest levels of quality as demanded by Rolls-Royce customers.

Rolls-Royce Motor Cars www.rolls-roycemotorcars.com