With over 10 years’ experience in the machine tool industry Mr Binkowski’s appointment complements the work that Mr Drozd has been involved with across the country and will enhance the sales support in a market seen as one with great potential for XYZ’s product range, particularly the ProtoTRAK controlled mills and lathes.
“Poland will play a significant part in our growth across mainland Europe,” said Howard Bamforth, export sales director, XYZ Machine Tools. “To capitalise on the strong potential of the market in Poland we see direct sales as the route to take. By having XYZ employees on the ground we are better placed to highlight the unique benefits that the ProtoTRAK control system can deliver to customers. The success of this initiative started last year with Marcin Drozd has confirmed this.”
As part of the marketing strategy in Poland, XYZ recently attended the Innoform exhibition and, will be present at the upcoming three-day Stom-Tool exhibition for metalworking and metal machining in Kielce on the 22-24 September, along with the Toolex 2020 exhibition from the 29th September to 1st October in Sosnowiec.
“We are making substantial investment in the Polish market and this additional sales resource will be backed technical support and service personnel to replicate the customer experience that we provide in the UK,” Mr Bamforth added.
XYZ Machine Tools www.xyzmachinetools.com
